|Dear Elify Users,|
Last Thursday, Google casually announced that as of Dec. 6, 2018 they would no longer be supporting Google Nearby. As our Wave users know, Google Nearby plays a vital role in the ability for Wave messages to reach Android devices. Google’s announcement has rocked the proximity marketing world, and has left many companies scrambling. We at Elify, however, are comfortable with this change and consider it a tremendous positive.
Google Changed. Why?
Google stated that when they first introduced Google Nearby, their intent was to help consumers find new and interesting activities, events, and promotions near them. The intent was pure, and exciting. They wanted to facilitate meaningful and helpful engagements between consumers and businesses, based on your location. You can read more about Google’s position and reasoning here.
A Shift In the Marketplace
Google’s change only highlights what we know to be true: consumers are demanding personalized and valuable relationships with the brands and businesses they support. Earlier this year, we saw Facebook announce a mass adjustment to it’s marketing and advertising strategies to encourage one-to-one personal relationships. Google is now another big brand making adjustments based on consumers needs and wants. The General Data Protection Regulation (GDPR) going into effect in the EU demonstrates consumers desire for transparency from brands and businesses. All of these are examples of how the marketplace is shifting towards personalized consumer interactions with a brand or business.
What we could do is send you down a rabbit hole of trying to become mass advertisers. But, as a small business owner, this isn’t the best use of your time or resources. Plus, competing with big brands with millions of dollars in advertising and marketing budgets isn’t realistic, unless you have the same budget.
What we will do is support you in giving your customers what they want: a personalized relationship that makes them feel like they’re your one and only. Elify was built on the promise of supporting small business owners in building the business of their dreams. Our technology has always supported one-to-one relationship building, and we know that strong customer relationships is what will allow you to build a sustainable business, even at scale.
What does this change mean for Elify users?
Wave will no longer be able to broadcast messages to individuals unless they have Bluetooth enabled and one of the three Elify apps downloaded on their device. In simple terms: Wave will not be able to reach non-Elify users. This means Wave becomes an important tool in your loyalty building toolbox. We firmly believe every business owner should have at least 1 Wave beacon. We’re turning our beliefs into actions.
We have decided to change the way the Wave subscription model works. The last normal billing date for Wave beacons will be November 6, 2018. After that, there will be no ongoing monthly Wave subscription fee. Starting November 6, 2018, anyone who purchases a Wave beacon will pay a flat one-time $15 fee per beacon ($30 for international customers). This covers the shipping and handling of the device. Wave subscribers will still utilize the Wave app to configure and manage their beacons as they always have. There is no longer an activation fee or ongoing monthly subscription cost. Simply pay a one time fee to cover the shipping and handling of the device.
Over the coming weeks we will provide training and education on how to utilize Wave in building a loyal customer base. We also have some amazing new features rolling out on our Shuffle platform to continue to support you in providing personalized customer engagements. New ways for Lead Generation, encouraging team collaboration, and creating customer communication without needing to give out your personal phone or email address, are just a few hints of what’s to come. We encourage you to stay connected to Elify by using your app daily and joining our Facebook group: Elify Insiders.
We look forward to continuing to support you in building the business of your dreams.
President of Elify